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WHY ARE WE FORCED TO BE INFLUENCED BY LUXURY LIFESTYLES?

  • Writer: Raika Gjoka
    Raika Gjoka
  • Jul 4
  • 2 min read
Authenticity or Luxury
Authenticity or Luxury

In Turkey, many popular names on social media seem to be rushing from one party to another every single day. They attend massive events labeled as “art” and even make appearances at NBA games. But… this isn’t normal.


Suggesting over 10 different products just to promote a hair serum — how does that make sense? The same people, the same brands, the same scripted phrases are constantly trying to be forced upon us.


Personally, I follow a lot of French influencers. Seeing a simple life, witnessing authenticity, makes me feel good.

A mom having breakfast in a countryside home, a woman breastfeeding her baby while talking about her life… These are people with millions of followers, and they’re not chasing luxury every day.


But what about ours?

When it suits them, they’re “political.” When it doesn’t, they’re silent.

So, how are we supposed to feel? Distrustful? Disconnected?


Abroad, people have a clear identity, and they become influencers because of that identity:

They say, “I support LGBT+ rights,” or “I only use clean beauty products.”

But why do we hide who we are?

Why are we so quick to assume that “if it’s popular, it must be right”?


Seriously — if we already have Kylie Jenner, why would I need a second Danla Bilic?

Why would I watch Duygu Özaslan when there’s already Kendall Jenner?


I want to see what’s real.

Not filters. Not exaggeration.


Very few people in Turkey’s influencer world actually have a vision.

For me, a great example is Cansu Akın.

Love her or not, she stays true to her style. Instead of showing off, she tries to inspire.

Another one is Sude Bozdemir. She shares what she feels, when she feels like it — and that’s incredibly valuable.


From Italy, there’s Eleonora Carisi.

She talks openly about everything, from her relationships to her health.

And from France, my absolute favorite is Jeanne Damas.

Simplicity alone made her an “it-girl” of a generation, because what’s natural is what’s truly valuable.


I don’t want to drag anyone down.

But we do need to question influencers with half a million followers who do nothing but sell products.

They market a product to you, make it look useful, and you buy it.

Meanwhile, they live a completely different life with money made from their pocket.

Is that fair?


There’s a shocking level of inequality, artificiality, and tackiness in the influencer scene in Turkey.

You can’t “influence” without being real.

You can’t “inspire” while hiding your identity.

And you can’t call it “success” when you’re deceiving people.

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